This article is essentially an overview of one of the directions that math is going in today's world. It focuses on how applied math is becoming increasingly valuable in the world of computer sciences and virtual analysis. Today, those programmers who can write the best algorithms or mine the most crucial data from the internet and its vast quantity of 'unstructured data,' are becoming increasingly valuable. Programs that sift through thousands of blogs, articles, advertisements, etc., and can quantify their results in a way that can create profit are not only becoming more numerous but also more accurate and because of that, more valuable. Because there is such a host of information on the web, the algorithms that are able to pick out useful patterns and tendencies are becoming the new '.com's' of our world. And the people who are math savvy are being increasingly rewarded both monetarily and with power and position.
Beyond that, there was a huge emphasis on humans being transformed into points on a graph. Our behavior, race, achievements, socioeconomic status, and anything else that can be seen as an essential character brick, are being transformed into a statistic on a chart.
“The clearest example of math's disruptive power is in advertising. There Google and other search companies built on math are turning an industry that grew on ideas, hunches, and personal relationships into a series of calculations...Rising flows of data give companies the intelligence to home in on the individual customer. Internet marketers are the natural leaders, but traditional businesses are following suit. Gary W. Loveman, CEO of casino giant Harrah's Entertainment Inc. () and a former Harvard B-school professor, has led the company to build individual profiles of millions of Harrah's customers. The models include gamblers' ages, gender, and Zip codes, as well as the amount of time they spent gambling and how much they won or lost. These data enable Harrah's to study gambling through a host of variables and to target individuals with offers, from getaway weekends to gourmet dining, calculated to maximize returns. In the last five years, Harrah's has averaged 22% annual growth, and its stock has nearly tripled...[Another company scans the web for articles and blogs and] breaks down English messages into the smallest components -- words, phrases, grammar, even emotions -- and turns them into math.” (3-4)
Essentially, that which has been reserved for the qualitative side of analysis is now being analyzed quantitatively.
When I first read this, I was somewhat disturbed. "What right does some algorithm have to turn me into math?! What a gross violation of my humanity!," I thought. But then I realized that if these companies are finding ways to successfully analyze things that have so long been considered subjective, then maybe this isn't a case of the proverbial David getting squashed by Goliath. It's not as if these programmers are making things up about me, they are doing nothing other than analyzing what is already there. And what's so horrible about that? Well, this is where I'm split.
Mystery has always been an essential part of the human experience. Not knowing everything about the present and future has allowed for creativity to flourish and exploration thrive. But, if said mystery is reduced to a margin of triviality, then maybe the exploratory drive that has propelled humanity through the ages will be replaced by a sequential system with the sole goal of profit, eliminating many creative freedoms we now enjoy today. But, on the other hand, maybe they won't be. Maybe computer programs will never be able to map the impetuousness of human nature, and will simply allow us to explore more efficiently, with a more defined direction and with greater success.
But as of now, I'm torn, which will it be?
Quotes cited:
http://www.math.uiuc.edu/MSS/2006-Spring/MathWillRockYourWorld.pdf



















